Huge news today in the media world. Disney has bought out Marvel for 4 Billion dollars. This gives them an entry into the younger male demograhic that they have been missing for a while, expect to see Wolverine and Spider Man at Disney theme parks and on Disney tv channels. Disney owns ABC and ESPN as well creating a lot of opportunities for cross branding.
The downside to all of this is the major corporate structure of Disney which may kill off the independent spirit of Marvel. Taking over Marvel is sacreligious to its core fanbase. Will Disney meddle with popular franchises like Iron Man, X-Men, and Spider Man to water them down from the great movies that we’ve seen in the past? Hopefully Disney doesn’t plan to tinker too much with Marvel’s current business model, but time will tell if this will be a good move from the fan standpoint in the long run. Click the link for the official story from MSNBC: